Xbs Marketing audits existing citations, identifies inconsistent business information, submits supported corrections, and helps address duplicate listings

as part of the ongoing listings management process.

Sync in real time:

One update in our platform pushes to all 40+ directories instantly.

Claim & take over:

We claim and take over existing unclaimed listings wherever possible.

Ongoing management:

Name, address, phone, hours, photos — kept accurate month after month.

Custom pricing with price match:

Save up to 50% vs. competitors with our price match guarantee — white-labeled under your brand.

Top 5 Directories We Use:

With XBS Marketing It Don't Stop There!

We push your data into the three major aggregators, which automatically feed thousands of downstream websites, apps, and navigation systems each month, in addition to the 40 or more directories that we sync directly. Each month, data is synced to all three aggregators below:

When a service is canceled, do business listings disappear? To ensure that client information is accurately published across dozens of directories and apps, agencies employ listing management providers. However, few people inquire about what happens to that data after the service is over. Whether it remains or vanishes is determined by the provider's submission of the client data, and whether or not it remains accurate is determined by whether or not it is managed.

When selecting a listing management company, this is something that each agency should take into consideration. Solution for Local Business Listings When service ends, what happens to business listings? Companies that manage listings send information about their clients to a network of platforms and update those platforms whenever the information changes. If the service is canceled, the results won’t be the same for every platform.

It's possible that one listing will remain unchanged for months while another will begin displaying an outdated phone number or address. Although the listing might not change, that does not mean it will always be accurate. The outcome is contingent on who maintains the data and how the data got to the publisher. Companies use a variety of data distribution and management mechanisms, but agencies frequently do not inquire about which one their provider uses until after offboarding.

And rest assured that this is not a question to ask after a client campaign has ended and it is too late to change, but rather when comparing listing management companies. Differences Between Paid Inclusion and Paid Insertion How a listing management service gets data onto a platform determines what it offers. There are two primary approaches, and what a client keeps at cancellation is determined by each.

Paid Participation Through an API connection, the listing provider connects to platforms. A continuous data stream transmits accurate data while the subscription is active. The connection ends when you cancel, and listings may revert to old data or even vanish. Paid Placement Directly to the publisher, the listing provider makes use of either manual or automated submissions. The client's data are added to the publisher's own records once they are submitted. Nothing is removed from the data after cancellation, and it remains in place.

Xbs Marketing employs paid insertion to ensure that data remains active on network directories. When using a listing management service, the two approaches are worth taking into consideration. Even though two services may submit to a similar network, the end result for a client may be very different. Why Management Is Still Required for Published Listings When considering a paid insertion service, an agency might legitimately wonder why it is necessary for them to remain subscribed when their client's data remains in place.

The response is that accurate data and published data may have very different definitions. Directories may accept updates from data aggregators, user-submitted edits, and their own automated systems without the assistance of a listing management service. Whether it's new hours, a new office, a new phone number, or a service it no longer offers at one location, a business also undergoes change on its own. Another set of contradictory details is added by duplicate listings created by employees or tools provided by third parties.

An agency has the ability to identify these discrepancies and submit corrections through ongoing listing management before a client's customer encounters them. Things to Consider Before Selecting a Listing Partner There are a few questions you need to answer in order to find the right listing management partner. Start with a provider's method, whether it's paid inclusion, paid insertion, or another method.

After that, inquire about what happens to client data and listings when the service ends. Knowing who controls account access and login credentials for the directory listings is also essential. A provider's network size is important because it puts client information in more places where people search. However, you shouldn't let a platform count get in the way of thinking about how that data is submitted, whether or not it can be updated, and what remains after the service stops.